Recently the Wall Street Journal published an article about how yogurt companies are cosmetically changing their packaging to specifically target male shoppers. The “traditional pink” yogurt aisle has discouraged men from buying yogurt despite men shopping the same amount as women in the grocery store. Bold packaging with increased ounces, more protein and black labels will soon be on the shelf in the local dairy section. This may sound ridiculous but millions of marketing dollars have been spent discovering how these large companies can capture more of the market share. By simply changing the packaging,
a different impression can be made.
The first impression is a very powerful one. Within 7 seconds an individual has determined if they like you and find you trustworthy. Often times, it is the non-verbal cues that are assessed as the determining factors. Understanding this, we can better reflect on the etiquette standards and first impression you make to those around you.
What message does your appearance and demeanor say about you as individual or as a company as a whole?
Why are these standards essential for success?
Our daily appearance is very important in making a great impression. Your clients/customers will leave with an opinion of your company based on their experience interacting with your staff. They will utilize the same non-verbal assessments based on the outward appearance of people and things, four times as much as the direct interaction we have with them individually. We need to be aware of how we look and if we are making a great first impression. Taking pride in our appearance is essential. What can you do as an individual or influencer about how appearance can contribute in making a great first impression and a lasting impression.
What does our “packaging” say about us as individuals and collectively as a company?